European Mobility Week (EMW) takes place every year from 16 to 22 September. During this week activities are carried out to raise awareness among the public for them to adopt habits such as using public transport, cycling or walking so as to promote sustainable mobility.
More and more European cities are taking up a celebration that began in 2000 and is promoted each year by the European Commission. During this week, European cities carry out all kinds of activities focused on sustainable mobility. This week also ends with the celebration of World Car-Free Day on 22 September.
This year’s topic was energy efficiency, with the slogan “Combine and move”. And naturally, the “With R for…” campaign took part with the campaign’s information booth at two events held on 15 and 17 September.
Parking Day (Friday, 15 September)
Parking Day is one of the activities that form part of European Mobility Week. On this day, some of the parking spaces reserved for cars or other vehicles in front of schools are transformed into public spaces for the public\u2019s participation. The aim of this is to raise awareness of the need to reclaim public space for the citizens, to the detriment of those parking spaces reserved for private transport.<\/p>\n\n\n\n
In one of these parking spaces, next to the Francos Rodr\u00edguez metro station, the “With R for…” campaign had its information booth, in conjunction with the CIEA Dehesa de la Villa. Despite the poor weather conditions, almost a hundred people visited our booth to receive information from the campaign team of environmental educators. Not only did they talk about waste management and street cleaning, but also about Parking Day and the European Mobility Week.
Paseo de Coches del Retiro (Sunday, 17 September)<\/p>\n\n\n\n
The chief event of European Mobility Week in Madrid was held on Sunday 17 September at Retiro Park. All along the Paseo de Coches numerous tents of different organisations were set up to highlight the importance of sustainable mobility.
On this occasion, the “With R for…” campaign participated with an information booth in conjunction with the REMAD service of Madrid City Council, dedicated to the reuse and exchange of objects among the public at the city’s fixed Clean Points.
Approximately a hundred people visited our campaign booth during the day to put their questions to our team of environmental educators. As with the Parking Day, as well as discussing waste management and street cleaning, we were also able to raise awareness about sustainable mobility and its relationship with waste management in the city of Madrid.<\/p>\n\n\n\n
In this way, our educational team was able to explain that, by recycling the organic waste we separate, we can obtain biomethane which can be used to run around 600 EMT buses a year, using compressed natural gas (CNG). In addition, they also recalled that the recovery of part of the waste from the non-recyclable remainder can be used to obtain electrical energy to supply the Bicimad bicycle network.
After holding these events, as well as other activities that have taken place during these days, European Mobility Week 2023 comes to an end with a great reception by the public despite the rain. See you at EMW 2024!
<\/p>\n\n\n\n
For Sustainable Mobility!
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