WE ARE ENDING OUR COMMUNITY ACTIVITIES
As you know, last February 2022, under the slogan “With ‘R’ for…”, we launched the information and awareness campaign on waste separation and the cleanliness of public spaces in the city of Madrid, in order to continue to promote the reduction, separation and recycling of waste, as well as raising awareness among citizens about other problems related to the cleanliness and order of public spaces which directly affect the quality of life of the people of Madrid.
A team of 12 environmental educators has visited the 21 districts of the city during these two years, carrying out an admirable task informing and raising the public’s awareness.
During the first weeks of the campaign, the educational team conducted anonymous opinion surveys on the street, in which they learned which matters most concerned or worried citizens, such as: the state of cleanliness of the districts, the cleanliness problems that most impact citizens, waste separation habits, proper compliance with collection services, knowledge of the information channels of Madrid City Council, or suggestions for improving services.
After a preparatory phase, content creation and organization, the community actions started:
- Information booths
- Information booths at events
- Information for pet owners
- Information at critical points at the collection sites
- Information for businesses
- Educational activities
- Information sessions
- Street markets
Here is a brief summary of everything we have done so far:
| VISITS TO ESTABLISHMENTS | Visits | Open | Informed |
| Visits to businesses | 22,124 | 12,698 | 10,149 |
| Visits to outside bars/restaurants | 1,986 | 1975 | 1,582 |
| Visits to street markets | 1,473 | 1,273 | 1,148 |
| Total visits to businesses | 25,583 | 15,946 | 12,879 |
| SESSIONS AND WORKSHOPS | Sessions | Participants |
| Educational programme for schools | 1,883 | 38,640 |
| Information sessions for allies | 29 | 308 |
| Cooperation with libraries | 25 | 389 |
| Workshops and total participants | 1,937 | 39,337 |
| PEOPLE INFORMED ON THE STREET | Informed |
| Information booths | 15,318 |
| Information booths at events | 6,111 |
| Information at Critical Points | 2,241 |
| Information for pet owners | 3,347 |
| Total participants informed | 27,017 |
Throughout the month of January we will continue to accompany the public. This month you will find us at the information booths located at:
- CDM Luis Aragonés (from January 9 to 12) in the Hortaleza district.
- CDM Fuente Del Berro (January 16-19) in the Fuente del Berro district.
If you’d like to find out more about the campaign, you can follow us on the campaign’s social networks, on X @AciertaOrganica, and on Instagram @conrde_madrid, where we post multimedia content.
Caring for Madrid is simple if we all participate